Do you know what sets a business up for long term success?
You’ll get as many different answers to that question as the number of people you ask.
The truth is that there are a lot of things that can set you up for success. Usually, though, it all depends on your product and/or your industry.
No matter what, there’s one shared idea between every mind behind a successful business — and it’s crucial to keep in mind as you plan ahead for the long haul.
What is it?
Not so fast! First, let’s talk about what it isn’t, because there’s a lot of bad advice out there.
Personally, I’m old school. People say things like “be innovative,” and I hear “don’t get stale.” I go to conferences and there are whole presentations on “managing change.” To me, I hear that and I think, “keep up with the times.”
People use fancy words to say simple things. Let me give it to you straight:
If you want to be a successful business owner, you have to stay true to what your business is once you get the ball rolling.
It’s one thing to get your business off the ground. It’s quite another to keep it from crashing back down before you blink an eye.
It’s that simple, folks.
Think about some of your favorite brands. You’ll probably remember something they did that didn’t work if you try hard enough. In case you’re having trouble, here are a few notorious products that failed because of a business either straying too far from their base, or for clinging too hard to the past.
Remember New Coke? They tried to be like Pepsi.
How about the Apple Newton? They got ahead of themselves.
Blockbuster is gone, right? They stuck with DVDs when the people wanted to stream their movies.
Before Chickie’s & Pete’s was the award-winning sports bar and crab house it is today, it was a neighborhood taproom. I think a lot of my success can be traced back to those early days, because it’s been important to me to keep that kind of comfortable atmosphere at every location. Of course, the great food and beer hasn’t hurt!
The point is this: Chickie’s & Pete’s is now, just as much as it ever was, a bar that serves great seafood.
Remember: It’s ok to experiment and offer different things — in fact, it’s necessary for most businesses. However, it’s important to do what you’re good at and make sure you stay relevant by getting better at it.
Check out the Pete’s Tips page for some more tips on entrepreneurship.
Follow Pete Ciarrocchi on social media and check back here regularly to keep up with him!